Education, Webinars, Business, Social Media & Product Tips

CONNECTION CREATES CUSTOMERS

In-person events aren’t just fun — they create lifetime clients. Customize Your Invite: If you have an email list, take a few extra seconds to personalize it. Even if you’re copy-pasting the base email, start with something like, "Hey Jessica! We haven’t seen you in a while and I wanted to personally invite you..." or "Hey Ang! After our last conversation, I think you’ll love this upcoming event!" Be attentive. Be social. Don’t chase the sale. Focus on the customer — their wants, their needs — and offer real solutions from a place of connection. ---

EVENTS AREN’T JUST PARTIES

You don’t need a grand opening or holiday to host an event. Events can be anything that adds value to your customers and community! Product Launches Customer Appreciation Events Employee Celebrations Educational Experiences VIP Sneak Peeks (Anything that makes your people feel special.) ---

THE 5 LOVE LANGUAGES — IN BUSINESS

Everyone feels appreciated differently. Bring a little of each love language into your event to create a memorable experience for all: Acts of Service: Hosting the event itself is a gift of your time and effort! Gifts: Never underestimate the power of a swag bag or a free sample. Quality Time: Offer workshops, consultations, or hands-on experiences. Physical Touch: In beauty and wellness industries, demonstrations that involve touch can build trust and connection. Words of Affirmation: Kick things off with a short welcome speech — a warm introduction, genuine appreciation, and a quick guide to the day's fun.

TIPS FOR BEAUTY-BASED EVENTS Want to make your beauty event unforgettable? A few small touches go a long way:

Offer mini services: Brow shaping, mini facials, quick consultations, or 5-minute makeup tutorials let guests experience your magic firsthand. Create Instagrammable moments: A cute photo wall, beauty-themed props, or a glam selfie station encourages guests to snap and share. Showcase new products: Set up a "try it out" station where guests can sample the latest skincare, cosmetics, or haircare — with expert guidance. Exclusive event-only specials: Offer a service package or product bundle that's only available to attendees (people love feeling like VIPs). Hands-on demos: Live tutorials showing techniques like curling, contouring, or skincare layering not only educate but also build trust. Take-home touch: Send them off with a little something — a sample, discount card, or beauty tip sheet to keep your brand top of mind.

​